Direction
We sharpen the offer, choose the right platforms, define the audience, and set the campaign plan before your budget goes to work.
THE TRUE NORTH GUARANTEE
Sales in 30 days, or your money back. In writing.
If we don’t generate sales for your business in your first 30 days, we refund our management fee. Agreed in writing before we spend a dollar.
Strategy first. Results that scale.
Paid advertising management for small businesses. Direction first, then scale.
How it works
- 1
- 2Get your $297 audit
- 3Your ads live within 14 days
Services
How we help businesses grow
Every package runs on the True North Method: Direction, Creative, Distribution, Optimization. One clear system that turns paid advertising into reliable growth, not random activity.
Paid advertising built around a clear offer, accountable tracking, and the numbers that move your business.
Every engagement is scoped in writing before launch.Campaigns
We build the targeting, ad copy, creative, landing-page direction, and tracking needed to turn attention into measurable action.
Optimization
We review performance, keep what wins, cut what does not, and explain every change in plain language.
How it works
A clear, repeatable process.
The True North Method turns paid advertising into one reliable growth system. Direction, Creative, Distribution, Optimization. It is built on principles refined through careful study of what actually converts. It’s how we help businesses stop wasting budget and start growing with intention.
Direction
We set the course first: your positioning, your offer, your audience, and a 90-day plan. Nothing launches until we know exactly what “working” looks like.
Creative
Ad copy, images, and video scripts built for your audience, with hooks designed to convert and your approval before anything goes live.
Distribution
Campaigns go live on Meta (Google or TikTok where scoped), tracked from day one so every dollar is accountable.
Optimization
We read the data, cut what doesn’t work, and scale what does. Every decision is tested, not guessed.
Your first month
Your first month, mapped out.
No black box. Here’s exactly what happens in the first four weeks of working together.
Week 1
Direction
Your audit findings, positioning, offer, audience, and campaign plan. Nothing launches until the course is set.
Week 2
Build & launch
We build the campaign, tracking, copy, and creative for your approval. Ads go live by day 14.
Week 3
Early optimization
We read the first signal, cut obvious waste, and refine the parts of the campaign that need attention.
Week 4
Reporting
Your first plain-language report. What’s working, what isn’t, and what changes next. No vanity metrics. We report leads, customers, and revenue.
Every strategy decision is made by the founder. You talk to the person running your ads, not a junior account manager.
About us and what we offer
We built True North Scales for small businesses.
True North Scales is a new, founder-led agency built on a simple belief. Small businesses deserve strategy-first marketing. Not vanity metrics, not guesswork, and not reports that sound impressive while the budget quietly disappears.
We built this agency after seeing the same thing happen too often: small businesses paying for marketing that looked busy but never produced customers. Pretty posts. Vague reports. Metrics that sounded impressive and meant nothing.
We believe small businesses deserve better. Not bigger budgets. Better thinking. Strategy before spend. Creative built to convert, not just to look good. Reporting in plain language that shows where every dollar went and what it brought back.
True North Scales is founder-led, on purpose. There is no account-manager layer here. The person on your strategy call is the person writing your creative, managing your ads, and reporting your numbers. You’ll never wonder who’s actually doing the work.
We’re upfront about one more thing: True North Scales is new. We’d rather tell you that plainly than dress it up. What you get in return is direct founder attention, a named method instead of guesswork, and a partner whose reputation is built one client at a time. Starting with yours.
If you’re looking for a partner that treats your marketing like a real growth engine, and talks to you like a person while doing it, you’re in the right place.
How we report
Reporting you can actually read.
Every month you get a plain-language report. No dashboards you need a degree to understand, no vanity metrics dressed up as wins. Here’s what’s in it:
Ad spend
Exactly what went to the platforms this month. Every dollar accounted for.
Cost per lead
What each inquiry actually cost you. This is the number everything else serves.
Leads & customers
The numbers that matter: inquiries generated and customers won.
What changed
Which creative worked and which didn’t, what we changed and why, and next month’s plan.
We don’t report follower counts or impressions as victories. If a number didn’t move your business forward, we say so. And we say what we’re doing about it.
Work • Inside the work
Selected Work: what we build for clients
A transparent look at the deliverables behind the True North Method. These are representative samples, not client results or performance claims.
Here’s a look at the type of content and advertising we create. Every piece is designed to attract the right audience and drive action.
◆Sample
Paid advertising
Lead generation ad creative
Ad creative built to turn attention into inquiries. Clear hook, clear offer, clear next step.
◈Sample
Campaign creative
Monthly ad creative system
A planned mix of copy, images, and video scripts that keeps campaigns fresh and testable month after month.
◇Sample
Reporting
Campaign performance snapshot
Plain-language reporting that shows what’s working, what isn’t, and what changes next.
Not sure which level fits? Tell our automated assistant what you are working with and get a clear next step.
The True North Guarantee
Sales in 30 days, or your money back. In writing.
If we don’t generate sales for your business in your first 30 days, we refund our management fee. Agreed in writing before we spend a dollar.
Applies to our management fee only. Ad spend is paid by you directly to the ad platforms and is never refunded or marked up. Requires an agreed monthly ad budget, creative approval within 3 business days, and prompt follow-up on new leads on your end.
Pricing
Choose the level that fits now.
Three levels of hands-on paid advertising management, matched to what you spend on ads.
Entry option
Spark
$497/mo
Founding rate $375/mo
For businesses spending up to $2,500 a month on ads.
You've been getting by on word of mouth and the occasional boosted post. Spark is where that ends. We build you one proper campaign on one platform. Real targeting, real ad creative, real tracking. And every month you get a plain-English report showing exactly what your money did. No jargon, no 40-page decks. Just ads finally being run like someone's paying attention. Because someone is: us.
What you get
- 1 advertising platform
- 1 campaign with up to 2 ad sets
- 2 ad copy variations + 2 images per month
- Targeting strategy
- Monthly performance report
- Built for up to $2,500/month in ad spend
30-day money-back guarantee on your first month's management fee. No contracts. Month-to-month, cancel with 30 days' notice. Ad spend paid directly to Meta/Google is non-refundable.
Core package
Scale
$1,997/mo
Founding rate $1,500/mo
For businesses spending $2,500 to $10,000 a month on ads.
You've got proof people want what you sell. Scale multiplies it: two platforms, multiple campaigns, constant A/B testing. We keep what wins and kill what doesn't. A retargeting campaign follows up with everyone who almost bought. Your landing page gets rewritten every quarter. Call tracking shows you exactly which ads ring your phone. Optimization reviews every two weeks, priority support, and reporting that reads like English.
What you get
- 2 advertising platforms
- Up to 3 campaigns with A/B testing
- 10 ad copy variations + 8 images per month
- Retargeting campaign
- Landing page copy rewrite, 1 page per quarter
- Call tracking setup
- Optimization review every 2 weeks
- Monthly report + action plan
- Priority support
- Built for $2,500 to $10,000/month in ad spend
30-day money-back guarantee on your first month's management fee. No contracts. Month-to-month, cancel with 30 days' notice. Ad spend paid directly to Meta/Google is non-refundable.
Enterprise option
Empire
$6,997/mo
Founding rate $5,250/mo
For businesses spending $10,000+ a month on ads. Full-funnel, multi-location.
Multi-location, high-growth, or just done being the best-kept secret in your industry. Empire is our highest level, turned all the way up: five platforms and unlimited campaigns. You get a full conversion-optimization program that sharpens your funnel every month. Competitor monitoring shows what the other guys are running. A custom reporting dashboard keeps the numbers clear. You also get a dedicated support channel and a quarterly growth roadmap for taking the market.
What you get
- 5 advertising platforms
- Unlimited campaigns
- 30 ad copy variations + 20 images + 8 video scripts per month
- Full conversion rate optimization program
- Competitor monitoring reports
- Custom reporting dashboard
- Dedicated support channel
- Quarterly growth roadmap
- Up to 5 locations
- Built for $10,000+/month in ad spend
30-day money-back guarantee on your first month's management fee. No contracts. Month-to-month, cancel with 30 days' notice. Ad spend paid directly to Meta/Google is non-refundable.
Founding rate = about 25% off your first 3 months, then full price. Month-to-month after that. Cancel with 30 days' notice. You pay ad spend directly to the ad platforms; we never mark it up. Our guarantee covers our management fee only. We factor a 30-day learning phase into every account. You'll see early signals in weeks 2 to 4.
Start free
Free 10-point ad-account checkup
We tear down your ad account across 10 checkpoints and send you the findings within 48 hours. No cost, no pitch.
One-time starting point
Marketing Audit
$297 one-time
For the business spending money on ads and suspecting it's being wasted.
We tear the whole thing down. Your ads, your funnel, your website. We review 20+ checkpoints and hand you a written report within 5 business days. It shows what's broken, what's fine, and what to fix first. Hire us within 14 days and the $297 comes off your first month. Either way, you finally know the truth.
What you get
- 20+ point teardown of your current ads, funnel, and website
- Written report within 5 business days
- Fee credited toward your first month if you start within 14 days
One-time fee, no subscription. Start a monthly package within 14 days and the $297 comes off your first month.
Frequently asked questions
Straight answers.
The questions people actually ask before hiring us. Answered the way we’d answer them on a call.
How long have you been in business?
True North Scales is a new, founder-led agency. And we’re upfront about it. Here’s what that gets you instead of a long track record:
Founder-led work. No junior account managers. The person you talk to is the person doing the work. A named method instead of guesswork. Every engagement runs on the True North Method: Direction, Creative, Distribution, Optimization. A lower-risk first step. Start with a free 10-point checkup. If you want a deeper paid teardown, the Marketing Audit is $297.
If you’d rather hire a ten-year-old agency, we’re not it. And we’ll tell you that honestly.
What if I’ve been burned by an agency before?
You’re exactly who we built this for. Here’s how we’re different from the agency that burned you:
Plain-language reporting. Every month you see ad spend, cost per lead, leads, and customers. No vanity metrics dressed up as wins. You own your ad accounts. They’re in your name, under your control, always. You talk to the person doing the work. Strategy calls are with the person managing your account. Not a salesperson, not a junior. No long lock-in. It’s month-to-month with 30 days’ notice.
When will I see results?
Honestly: you’ll see early signals in weeks 2 to 4. Creative goes live, the first data comes in, and we start seeing what’s resonating. We factor a 30-day learning phase into every account. A meaningful read on what’s working takes 60 to 90 days of testing and optimization.
No one can ethically promise you faster than that. Anyone who does is selling, not strategizing.
What if it doesn’t work? Do you guarantee results?
Your first month’s management fee has a 30-day money-back guarantee.
If we don’t generate sales for your business in your first 30 days, we refund your first month’s management fee. The exact conditions are agreed in writing before we spend a dollar.
We factor a 30-day learning phase into every account, and you’ll see early signals in weeks 2 to 4.
Ad spend is paid directly to Meta or Google and is non-refundable.
Can I start without signing a monthly retainer?
Yes. The Marketing Audit is $297 one-time. We review your ads, funnel, and website across 20+ checkpoints, then deliver a written report within 5 business days: what is broken, what is working, and what to fix first.
If you begin a monthly package within 14 days, the full $297 is credited to your first month. There is no obligation to continue.
What is included in the price?
The monthly fee covers the strategy, creative, campaign management, optimization, and reporting listed for your package. Ad spend is separate and is paid directly to the advertising platform from an account you own.
Your statement of work lists the exact platforms, campaign scope, deliverables, timeline, and approval process before you sign.
Do you require long contracts?
No. Service is month-to-month. You can cancel with 30 days' written notice.
Your first month's management fee has a 30-day money-back guarantee. Ad spend is paid directly to Meta or Google and is non-refundable. We factor a 30-day learning phase into every account, with early signals usually showing in weeks 2 to 4.
Who actually does the work?
The person on your strategy call works on your account. The same team writes your creative, manages your ads, and reports your numbers. There’s no handoff to a junior team and no account-manager layer. Founder-led isn’t our marketing line; it’s the business model.
What will I see in my monthly report?
A plain-language report with the numbers that matter:
Ad spend. Exactly what went to the platforms. Cost per lead. What each inquiry actually cost. Leads and customers. What the work produced. What creative worked. And what didn’t. What we changed. And why. Next month’s plan. What we’re testing next.
No follower counts or impressions reported as victories. If a number didn’t move your business forward, we say so. And we say what we’re doing about it.
Contact
Let’s talk about your growth
If your current marketing feels scattered or underperforming, let’s fix that. Chat with our automated assistant for a quick fit check, or email us if you would rather send the details directly.
If our ads don’t sell, we don’t get paid.
The management-fee guarantee and its working conditions are agreed in writing before launch, so you know exactly where you stand.
Prefer to reach out directly? [email protected]
Prefer to talk? Leave your number in the form and we’ll call you back within one business day.
Send us the details
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True North Scales replies within 1 business day. Your message includes:
- Your business details
- The package you are considering
- Your biggest marketing challenge
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Privacy Policy Last updated September 24, 2026
True North Scales (“we,” “us,” or “our”) respects your privacy. This policy explains what information we collect, how we use it, and your rights in plain language.
What we collect
We collect only the information you choose to share with us:
- Contact information. Your name, business name, email address, phone number, and whatever you tell us about your marketing challenge when you reach out through our contact form or email.
- Correspondence. Emails and messages exchanged with us.
We do not ask for, and do not want, sensitive personal information such as payment details or passwords through this website.
How we use it
- To respond to your inquiries and arrange next steps.
- To provide the marketing services you request.
- To send occasional updates about our services, if you’ve asked to hear from us. You can opt out at any time.
What we don’t do
- We never sell, rent, or trade your personal information.
- We don’t use advertising trackers or share your data with ad networks through this site.
- We don’t make automated decisions about you based on this data.
Cookies
This website does not set its own cookies. Your browser may store standard technical data (such as fonts from Google Fonts) as part of loading the page; we don’t control or use that data.
Third-party services
Our website host may collect basic server logs (such as IP address and pages visited) needed to operate and secure the site. When you email us, your message is handled by our email provider. We choose providers that take data protection seriously, and we limit what we share to what’s needed for the service to work.
How long we keep your data
We keep inquiry emails only as long as needed to respond and follow up, and client records for as long as required by law or our business needs. After that, we delete or anonymize them.
Your rights
You can ask us at any time to see, correct, or delete the personal information we hold about you, or to stop contacting you. Email [email protected] and we’ll handle your request promptly.
Children
This site is for business owners and is not directed at children under 13. We don’t knowingly collect their information.
Changes to this policy
If we change this policy, we’ll post the updated version here with a new date. Continued use of the site after changes means you accept the updated policy.
Contact us
Questions about this policy? Email [email protected].
Terms of Service Last updated September 24, 2026
These terms govern your use of the True North Scales website and our services. By using this site, you agree to them.
Our services
True North Scales provides paid advertising management for small businesses. A detailed description of our packages is in the Services section. The specific scope, pricing, and terms of any engagement are set out in a written client agreement signed by both parties. Not on this website.
Chat with us
Our on-site chat is an automated assistant that answers common questions and can prepare an email handoff to our team. It is not a commitment to work together, and nothing discussed in the chat creates a client relationship. We aim to reply to inquiries within one business day.
Performance terms
Our written True North Guarantee covers the management fee when no sales are generated in the first 30 days, subject to the conditions agreed in your client agreement. Apart from that written guarantee, we don’t promise specific revenue, lead volume, rankings, or return on ad spend. Any past results referenced by us describe specific past situations, not promises about your business.
What we expect from clients
If we work together, you agree to provide accurate information about your business, timely feedback and approvals, and the access we need to your ad accounts and assets. You remain responsible for the accuracy of your business information and for compliance with the advertising policies of platforms such as Meta and Google.
Intellectual property
Everything on this website, including copy, design, and branding, belongs to True North Scales and may not be copied or reused without permission. Work product created for a client is governed by that client’s agreement with us.
Acceptable use
You agree not to misuse this site: no attempts to disrupt it, access it unlawfully, submit false information, or use it for anything illegal.
Third-party platforms
We run advertising on third-party platforms (such as Meta and Google). Your use of those platforms is governed by their own terms; we’re not responsible for their policies, outages, or decisions.
Limitation of liability
This website and its content are provided “as is,” without warranties of any kind. To the fullest extent permitted by law, True North Scales is not liable for indirect, incidental, or consequential damages arising from your use of this site. For paid services, liability is limited as described in the signed client agreement.
Changes
We may update these terms from time to time. The current version will always be posted here with the date it was last updated.
Contact
Questions about these terms? Email [email protected].